work highlights

Yan leads iOli Communications in executing comprehensive brand transformation strategies, helping clients revitalise their brand image, reach new audiences, and achieve measurable growth.

Recognising the importance of crisis preparedness, Yan has successfully guided clients through challenging situations, providing strategic counsel, managing media relations, and safeguarding their brand reputation.

With her extensive network of media contacts, Yan has fostered strong relationships with journalists and influencers, ensuring optimal media coverage and visibility for her clients.

Yan trains and coaches thought leaders, organisational spokespersons, and industry leaders to effectively engage with the media. The goal is to help them communicate their messages clearly, confidently, and in a way that aligns with the organisation's or their personal brand's objectives while avoiding saying something that may land them in trouble.

Yan helps position clients as thought leaders in their respective industries by crafting compelling narratives, securing speaking engagements, and facilitating media opportunities suitable with their profiling.

Yan actively participates in various initiatives and programs to mentor and groom the leaders of tomorrow by providing guidance, support, and encouragement to girls and women who aspire to develop their leadership skills and advance their careers. 

Recognising the power of digital platforms, Yan has implemented innovative social media and content strategies, driving engagement and enhancing brand presence across various digital channels.

Yan is passionate about empowering girls and women by promoting gender equality, which led her to co-found FEMXTALK which is a female-centric platform fueled by collaborative efforts among various parties aimed at bringing together strong and empowered women who strive to create tangible changes for the benefit of women and the wider community. Additionally, she is on board of multiple women NGOs, providing her expertise in entrepreneurship, PR and more.

Yan provides specialised expertise in developing and executing communication strategies for organisations, businesses, governments, or individuals. Her primary role is offering outside counsel to complement the in-house comms and marketing team; to help clients effectively communicate their messages, build strong brands, and achieve their communication objectives through public relations, crisis communication, and broader communication-related decisions.